In today's era, business success is not measured by making a profit alone. But responsibility for the environmental impact and sustainability of the business must also be considered. Responding to the needs of consumers who are more concerned about the environment And participation in environmental change has become one of the key trends in today's business. Clothing brand 'Thinking Of You' (TOY) has emerged as a great example of collaboration between businesses that produce products with a unique beauty. and comes with full support for the environment according to sustainability principles To meet the needs of the new generation who are looking for clothing brands that are "gentle" to the environment. and has a unique design
TOY focuses on using sustainable, high quality materials in the production of its clothing. Especially using materials that are recycled and have the least impact on the environment, such as fabric made from fibers that come from scraps from sewing, which are waste that occurs in the clothing manufacturing industry. or fabric made from fibers that are grown and harvested without the use of chemicals that are harmful to the environment. At the same time, TOY also responds to the needs of customers who value outstanding design. and the value of the product without affecting the brand's sustainability policy
In addition to using sustainable materials, TOY also focuses on demonstrating direct environmental responsibility through ongoing workshops. This will make customers feel that buying TOY products is not just buying a product. But it also supports the environment and supports changing the world towards a way of doing business based on sustainability principles for the planet, society and people. For example, TOY has a project to return old clothes from customers to be recycled into. new fiber or organizing workshops to build a network of producers-consumers who value business operations according to sustainability principles. There will also be support for various environmental projects. with the goal of building the masses to understand important issues regarding environmental conservation
"Do you all know that in 2030 or in the next 6 years is the year that scholars call"dividing line" means if humans do not adjust their way of life and continue to destroy nature like this Once beyond that point, there is no turning back. Or can you fix anything anymore? Sea levels are rising causing repeated flooding problems. It is one of the things that will continue to happen and will increase in severity more and more.
For this reason, we, as a major player in the clothing industry, Therefore, we want to start changing ourselves. Do what we can and deliver this concept of sustainability to a wide range of people to be aware of environmental problems And come together to solve the world's problems with fun. And there is no need to try or be too patient. To do something for the world,"
Sutas (brand manager of Thinking Of You) in an interview.
"At present we can see that European countries Including Japan, they place great emphasis on sustainable business practices. In addition, in the automobile industry, it will be seen that sales of cars that use electric energy skyrocketed greatly Its sales have surpassed many brands of gasoline-powered cars. From now on, I believe that every industry will focus more on sustainability. We, as one of the leaders in the clothing industry, would like to disrupt ourselves. By changing business practices By adhering to the principles of sustainability in developing and producing new products. Our products are made from only sustainable materials, such as recycled yarn where unused fabric is processed into new fibers and woven into new fabric again, or cotton car yarn. This reduces waste in the process of combing fibers by up to 15%, including using good quality fabric left over from normal orders to develop it into new products instead of throwing it away, etc."
"Many of you may already know that Recycling these materials to bring them back to life again It has higher production costs than normal production. As a result, many times products made from recycled materials are more expensive than general products. But because we are a brand that comes directly from the factory. Therefore, we can cut out the cost of the middleman. and use the budget to add to the cost of materials Plus cooperation from many supplier partners. Therefore, we are able to make the product price at the same level as clothing that uses general materials."
Sutas tells about the concept of the Thinking Of You brand and tells more about the product development and production process.
"Because this brand is a factory-built brand, We are therefore able to control production from the upstream to the downstream. And most importantly, we can choose the main material, which is cloth, freely. Can reduce costs for middlemen. And put that cost fully into the material cost. As a result, it is a product that is sustainable, of good quality, but the price is not higher than general products. Besides we have a fabric factory. and has its own garment factory We also have experienced product development experts from famous Japanese brands. And there is also a famous Japanese designer joining the team. Plus a team of new Thai people Both in the production section and marketing come together to work hard until it becomes a product of this brand."
Therefore, Thinking Of You : TOY is an example of a new era clothing brand. Born to solve problems affected by the traditional clothing industry. It is a combination of creating high quality, beautiful and unique products. while using sustainable materials. and environmental responsibility For the next generation.
